Board Member Highlight
October’s Board Member Highlight is Cassandra Greenfield, President of Experiential Strategy and Production. Cassandra is an industry expert with an in-depth understanding of marketing strategy, event production and proven execution methods for a wide range of marketing campaigns.
Eighteen years as a marketer has taught her to be resourceful, flexible, and willing to learn new marketing techniques. Each position, client or project has required Cassandra to create impactful strategies while managing budgets and/or time constraints. Thriving on these challenges, she has risen to meet each project with new ideas and fresh optimism.
In her down time, Cassandra enjoys reading historical thrillers, volunteering, watching classic movies on TCM and cooking. Cassandra and her husband are members of the Potter’s House of Dallas and have been worshipping there since 2006. The Greenfields are happily married with two dogs and one bossy cat. Cassandra’s marketing expertise is an invaluable asset to Alliance for Greater Works™.